For years, we wrote for bots. We stuffed keywords and worried about word count. But the latest core updates have flipped the script.
The Shift:
Google’s machine learning can now understand "User Intent." If a user clicks on your page and immediately hits the "Back" button (a "bounce"), your rankings drop.
The Solution:
Answer the question in the first paragraph.
Use bullet points and subheadings for readability.
Cite sources and include original data.
The old rule was "Content is King." The new rule is "Trust is Emperor."
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